Knowing How To Get On Google Maps Has Displaced The Yellow Pages

Instead of the phone book, people go to their computer or their cell phones and search for what ever they require online. If you want to do business with them, you need to put yourself on the results page of that search. You actually need to know how to get on Google maps.

Now there are lots of challenges in doing this. Not the least of which is learning which keywords or inquiry your customer would actually use in their search for you. If you're a plumber and only display when people search for the word "plumber" you're going to miss people searching for help to fix their "water heater," or "leaky pipes."

Probably the biggest mistake made by less experienced internet marketers is a tendency to not spend sufficient time doing keyword research. This is specifically important for national campaigns, but also is good for local businesses as well. Eventually, when you establish your Google Places listing, you can claim up to five categories for your company.

For some that will be enough, for others it won't begin to take care of the diversity of their product offerings. You know your business better than anyone. At times this can be a handicap in terms of identifying the keywords your possible new customer might use to get you. They don't know your business as well and may find some pretty roundabout method of finding you.

There are numerous paid keyword tools that SEO experts will use to help in carrying this out. But I often use a free tool that Google provides to do keyword research. It sometimes provides useful insights that impress business owners, so I will describe how I use it in a moment. But first I would like to make a point about a main distinction about advertising online as opposed to the old yellow pages days.

Yellow page advertising was often a bit costly and while you could get your business listed in various categories doing so also multiplied the charge. As a result many businesses confined their listings to one or two categories at the most. It is not needed to do so online.

For organic search you can and need to have a separate web page for each major line of product or category. For Google Places you are allowed to list five categories. Make sure you do your best to use all five. This is part of the solution to how to get on Google maps when your prospective buyers search for any one of these categories.

If you are a divorce lawyer and nothing else that you do, you should look into the major different key phrases people might use when they search for a divorce lawyer. If you also do criminal work, or real estate planning, or adoption work, you will want to choose which five topics are most essential to you and your job.

If you are a plumbing technician as in my previous example you need to look at the major different causes a new customer could be looking for your services. If sump pump repair is a lucrative portion of your business you may well want to include that over say leaky pipes if they are less profitable or less desired line of business

These are some of the main ideas you need to understand when learning how to get on Google maps.

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